Old Spice “Sweat Defense” Campaign

Oversaw production as the Old Spice brand lead on Old Spice’s “Sweat Defense” campaign - a political-style, faux attack ads against Sweat – including Washington Redskins rookie linebacker, Montez Sweat.

Old Spice “Foam Zone” Live Stream - Case Study

Produced a massive NFL-themed obstacle course game show that streamed live across Facebook, YouTube, and Twitch. Over the course of 2 days, 24 real contestants faced major amounts of foam and majority rule, because the internet decided what happened each step of the way.

Old Spice “Pick Up Line”

Produced a series of global product benefit videos to support the “Smell Like Your Own Man, Man” campaign ecosystem.

Old Spice “Rad Talkin Wolfthorn”

Produced an animated video and custom theme song to extend the story of the “Wolfthorn” character, as featured on Old Spice’s “Wolfthorn” product line.

Old Spice “Man Hunt” with Terry Crews

Assisted in post-production and shipping of the “Man Hunt” campaign featuring Terry Crews.

Old Spice "Foam Zone" Von Miller Teaser to Live Stream

Produced a small scale video shoot with Von Miller to create teaser content prior to the “Foam Zone” live event.

Old Spice “SQUID” Live Stream - Case Study

Produced a 3 day, 15 hour long interactive live stream where fans on Twitch could control each one of our squid’s robotic tentacles firsthand, while also controlling the storyline and actors around him. SQUID (ie - Shared Quests Uniting Individual Dudes) engaged with a younger gaming audience to drive sales of the Old Spice “Krakengard” product.

Old Spice “Terry Crews Exploding Yule Log” - Case Study

Produced an hour long film starring Terry Crews as an exploding yule log, just in time for the holidays. Relaxing!

Old Spice “Live Von Air” Twitter Campaign - Case Study

Produced 50 custom GIF animations, all starring NFL player Von Miller. The GIFs were used during NFL games as live reactions on Twitter and Giphy.

Old Spice “Invisible World” - Case Study

Produced a 147 minute long online "invisible movie” in which you see nothing except a blank screen, all to promote Old Spice’s new “Invisible Spray” product. The soundtrack is complete with roles played in part by Old Spice fans cast via Twitter auditions, and some pretty incredible sound design.

Old Spice “Dream Runner” - Case Study

Produced a custom site that tracked user’s runs, then interpreted the shapes of their run as prizes which we “de-coded” and sent fans during a whirlwind week-long online stunt. The campaign challenged fans to put Old Spice’s “Hardest Working Collection” to the test, by going out and running… in the shape of your dreams.

Old Spice “Scent Replay”

Produced a small-scale shoot to support Old Spice’s new scent technology by showcasing that it really can last (just about) forever.

Old Spice “Hand Gym” eSports Gaming Partnership

In a partnership with Overwatch’s eSports League (a competitive gamers competition streamed online) we decided to do the never-been-done, and build a gym specifically made for gamer’s greatest weapon - their hands. The fully functional miniature gym was featured in Overwatch competitions streaming online, and available to use live at eSports games.

Old Spice "Sim-U-Date-Her" Live Stream - Case Study

Valentine’s Day can be tough on young guys. To help, Old Spice created the first of its kind date simulator, ie: Old Spice’s Sim-U-Date-Her. Days before V-Day, we went live on Facebook and let fans control the actions of a dude on a date and test our their dating skills.